The Window Is Open
by Amy Schons, Jenn Schoenbart
Jun 07, 2026
I spent a weekend in the woods with a bed and a real bathroom.
I love nature. I do not love sleeping on the ground. Glamping is what I am.
My girls, my husband, fresh air, a fire, and a little room to think.
Here is what I have learned about myself over the last few years: if I do not deliberately create distance from the pace, I will keep going. The ideas, the people I want to support, the next thing I want to build. I love the work. I love it enough that I have looked up more than once and realized too much time had passed. Too buried. Not nearly as present as I wanted to be with people around me.
That realization changed how I operate.
And right now, the pace is brutal for a lot of leaders I talk to.
The world got louder. Every person is reachable. Businesses are adapting faster than ever. Technology seems to shift by the week. People are consuming so much information every single day that they do not always notice what it is doing to their decision-making, their relationships, and their ability to think clearly.
I keep my own time on social media fairly limited because I can physically feel the difference when too much noise comes in all day. My ability to think well degrades. I am less present in the conversations that need me the most.
At the same time, I believe we are sitting inside one of the biggest windows of opportunity I have seen in 25+ years of working in business.
Leaders who modernize how they operate, build teams, use technology, and structure their businesses have an opportunity to create more impact, more differentiation, and more freedom than ever before.
Those advantages will compound for years.
For 19 years, I helped grow and lead an entrepreneurial company from a regional businesss into a large, multi-state organization. Much of my career was spent in the middle of the decisions, teams, and operating challenges that shaped that growth.
I cared about the vision, becoming the standard in the industry, staying ahead. Building a culture where agreements actually meant something and people lived it every day. For a long time, we were doing exactly that.
Then COVID hit.
Like so many businesses, we watched years of momentum disappear nearly overnight. What followed was a long rebuild and a front-row seat to how fast circumstances can shift and how much leaders have to change with them.
No textbook covers it. Growth, loss, reinvention, rebuilding. That experience shapes so much about how I see leadership now.
Lately I keep seeing the same few challenges show up across very different businesses.
Work flows back through the same two or three people, every time. Teams have more potential than they are using, and there is more frustration than there needs to be. New technology gets added, but nothing improves. Leaders are carrying so much mentally that they have lost the space to think, reflect, and make good decisions.
When I spend time with businesses handling this well, the feel is different.
People know what they own. Decisions happen closer to the work. Less distraction, less reactivity, real autonomy where it belongs.
The more I pay attention to what separates those two groups, the more one question keeps coming up: what allows some leaders and businesses to stay grounded while everything around them keeps changing?
I probably would not have connected some of those dots sitting at my desk. The weekend away gave me something many leaders are missing right now: space. Space to think, to reflect, to notice patterns that get buried under the pace of everyday work.
That may be one of the biggest leadership advantages available right now.
I came back with a few answers and a lot more clarity about what it takes to navigate change without getting pulled into the chaos.
My own work is evolving because of it.
Many of you joined The Modwellship Pulse because of leadership, well-being, performance, or business growth. All of that still matters deeply to me. The lens has changed.
The conversations I am drawn into now center on the same challenge:
The window is open, - how do the businesses we support take full advantage of it before it closes?
-How do businesses keep growing without exhausting the people building them?
-How do we use technology to create real leverage instead of more noise?
-How do we know which changes deserve our attention and which are simply distractions?
-And mostly, how do we modernize the way we lead, operate, and grow so we can create more impact, more opportunity, and more freedom in the process?
Those questions are what we are solving for.
The window doesn't stay open. Let's make sure you're ready for it.
-Amy
P.S. If any of this mirrors something you are feeling in your own business right now, reply and tell me. The conversations I learn the most from start exactly that way.
Rest Isn't Something You Earn
There's a belief a lot of us carry without ever saying it out loud:
That rest is something you have to deserve.
That you can only slow down after you've done enough.
After you've answered everything.
After you've been "productive" enough to justify it.
And if you're anything like most people heading into a weekend or a summer trip, that mindset doesn't magically disappear, it just sits under the surface while you try to "relax correctly".
Even Rest Can Become a Performance
Weekends are supposed to be the pause.
But notice how quickly they fill up:
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catching up on everything you didn't get to during the week
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trying to "make the most" of the time off
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squeezing in errands, chores, social plans, recovery
Even rest starts to feel like something to optimize.
Something to earn through efficiency.
Your body doesn't work that way.
Your nervous system doesn't respond to productivity metrics.
It responds to signals like:
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safety
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consistency
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permission
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repetition
It doesn't need you to "deserve" rest.
It needs you to take it before you're depleted.
What if rest was neutral?
Not a reward or a luxury.
Not something saved for the end of a hard week.
Just... a baseline.
Something you return to the same way you return to eating, sleeping, breathing.
Nothing to prove first.
This weekend, instead of asking:
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"Have I done enough to rest?"
Try asking:
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"What would actually restore me right now?"
And let the answer be simple:
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doing less
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canceling something
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sitting outside without optimizing the moment
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eating something that doesn't require effort or justification
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letting yourself be off without turning it into a project
The hard part isn't resting, it's unlearning the idea that you have to earn it.
Once rest becomes something you believe you're allowed to have at any time, something shifts.
You stop waiting for the finish line.
You stop negotiating wth your own exhaustion.
And you start coming back to yourself in a smaller, more consistent way.
Join the Modwellship Collective Waitlist
There's a point in building a business where what got you here stops being enough.
A leadership advisory room for business owners and senior leaders navigating growth, decisions, and the pressure that comes with it.
Enrollment is currently closed, but we're reopening Summer 2026 with limited spots.


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