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For Business Owners & Leaders Who Want to Grow Without Losing Themselves

by Amy Schons, Jenn Schoenbart
Mar 30, 2025
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We're building something different - and if you're a business owner or leader who's ready to grow without burning out or selling out, this is for you.

The Collective kicks off April 30, it is official!  We've created it for modern leaders who want more clarity, more strategy, and more joy in how they build and lead.

In our first session, we'll dive into clarity in your mission (business), life, and leadership - so you can get aligned with what actually matters to you.  You'll leave with tools to lead smarter, live better, and build a business that feels like you.

Inside the Collective, you'll get:

  • Leadership training that's fresh and relevant
  • Business strategies to help you grow sustainably
  • Support to keep the soul of a boutique while scaling
  • Wellness tools to protect your energy and creativity 
  • And a community of fellow leaders doing business differently 

This isn't about becoming someone you're not.  It's about growing your business without losing yourself in the process - and still having fun along the way.

We're keeping this first group immersive and intentional.  Enrollment is only open until June, then we close the doors until fall. 

✨14 founding spots left - cancel anytime, but we think you'll want to stay.

👉Join us via the button below and let's build something that feels good and grows strong.

JOIN TODAY! 


 

Ugly Fruit: The Beauty of Imperfection and Why You Should Embrace It

We've all been there - standing in the produce aisle, reaching for that perfect apple or pear with just the right color and shape.  But what about the "ugly" fruits sitting on the shelf, the ones with spots, lumps, or imperfections?  It's easy to dismiss them, but these fruits have just as much value as their picture-perfect counterparts.  In fact, embracing ugly fruit can be a game-changer for both your health and the planet.

What is Ugly Fruit?

"Ugly fruit" is a term used to describe produce that doesn't meet the cosmetic standards often demanded by grocery stores.  These fruits may have blemishes, irregular shapes, or even a slightly overripe appearance.  Despite their "flaws", they are perfectly good to eat.  These fruits are often discarded or sold at a discount, and yet they offer the same nutritional benefits as their more polished peers.

Why Should You Embrace Ugly Fruit?

  • Sustainability Matters: Every year, millions of pounds of perfectly edible fruit are thrown away simply because they aren't visually appealing.  By choosing to buy ugly fruit, you're helping combat food waste and support more sustainable farming practices.  Embracing these fruits helps keep them out of landfills and reduces the environmental impact of wasted resources.
  • It's More Affordable: Ugly fruit is often sold at a fraction of the cost of perfectly polished produce, making it a more budget-friendly choice.  It's a win-win - you get the same nutritional value, but at a lower price.  
  • Flavor Over Looks: Sometimes, those "ugly" fruits are actually more flavorful!  Take overripe bananas for instance.  They might not look pristine, but they're packed with extra sweetness and are perfect for baking.  Similarly, tomatoes that are a little soft can be turned into a delicious sauce, and peaches with a few blemishes are ideal for smoothies.
  • Perfectly Imperfect: Eating ugly fruit is also a small step toward embracing imperfection in life.  Nature isn't always flawless, and neither are we.  By choosing to eat fruit that's not conventionally beautiful, you're reminding yourself that it's okay to celebrate things that are imperfect but still wonderful.

What to Do with Ugly Fruit

Here are a few ideas for turning your ugly fruit into something delicious:

  • Smoothies: Overripe bananas, bruised berries and mangoes are all great additions to smoothies.  
  • Baking: Ugly apples or pears can easily be incorporated into muffins or pies.  The ripeness of the fruit adds natural sweetness and moisture to baked goods.
  • Sauces and Preserves: Soft or overripe fruits like tomatoes can be turned into flavorful sauces or jams.  You can even freeze them for use later.

Next time you're at the store, don't overlook the "ugly" fruit.  These imperfect gems are not only safe to eat, they offer a chance to make a positive impact on the environment, and your wallet!  Embrace the beauty of imperfection!


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